Hi
Sorry I haven't replied sooner but I had a busy Easter doing writing and presenting a Big Quiz for the pub on Easter Sunday. Have been living off beer and pies!
The people who have responded are partially right. Producing a colour magazine does cost a huge amount of money these days and to do it regularly when you are competing with all the free material on the internet would be impossible. I have considered doing one-off 'specials' (like a Splosh! annual) but there is a good chance even that would fail. It would certainly take all year to pay for itself and in 'the current climate' we simply don't have the £15,000-plus needed to pay for something like that upfront.
Economics aside, people have (sadly in my opinion) also changed their buying habits. Two years ago, we sold loads of DVDs and magazines and a few downloads, now it is the other way around. People like the anonymity of downloading, they like the immediacy (no waiting for the postman) and they like the privacy (no worrying if the kids/wife/parents get to the post first). As a result, as has been said, we are putting more of our back catalogue up on download (the early videos, early magazines etc - all available at
www.hits.sploshdownloads.com). Also, slowly, bit-by-bit, I think the website is beginning to offer all the things the mag did (and more) for free! For readers' letters we have the forum, we have free photo sets (like Red's this Easter), we have free films and the Blog has elements of Hayley's Hints and some of the other magazine features.
Of course, you can't enjoy the internet in your favourite armchair like a magazine, and I like something I can read/look at in comfort so I am not saying we'll never do another 'physical product' you can walk around with ever again. Mind you, if the iPad and iBooks catch on perhaps we will all be able to do it that way.
It is pleasing that people remember the mag fondly though - and I should point out that issues 12-40 are still available as back issues (though No 25 is about to go forever!).
PS As a man trained in putting magazines together, believe me, having a skill that is no longer required makes me feel like a real dinosaur - so if there was any excuse (lottery win?) to do it again I would.