A Global Mobile WAM Community - Something Different?

So, let's see... as a software engineer, currently with a little time to hand, a WAM enthusiast, and with an interest in telephony, I was wondering how to unite all three activities.
I now own a WAM keyword, which works on the 60300 shortcode, apparantly worldwide (though I've not proved the worldwide attribute yet, as I'm currently in the UK, and have only just acquired this).
Basically, any picture, or text messages sent to 60300 with WAM (followed by a space) as the first piece of text in them can be picked up by me automatically, and managed programatically in a whole host of ways - there's the potential for download links as a response, map locations, SMSs, live voting systems, sub key word management (e.g. WAM CUSTARD, etc etc etc), mobile messaging to email conversion - you name it!.
So, Mobile WAMmers of the world unite? Any ideas as to how we might create a global Mobile WAM Empire? Any suggestions (however messy...) gratefully received!
Oh - and although the keyword is currently active, all you'll get in return for your message (sent at your standard message tarriff) is an SMS response for which you'll be charged 12 UK pence - so don't send anything yet!
I now own a WAM keyword, which works on the 60300 shortcode, apparantly worldwide (though I've not proved the worldwide attribute yet, as I'm currently in the UK, and have only just acquired this).
Basically, any picture, or text messages sent to 60300 with WAM (followed by a space) as the first piece of text in them can be picked up by me automatically, and managed programatically in a whole host of ways - there's the potential for download links as a response, map locations, SMSs, live voting systems, sub key word management (e.g. WAM CUSTARD, etc etc etc), mobile messaging to email conversion - you name it!.
So, Mobile WAMmers of the world unite? Any ideas as to how we might create a global Mobile WAM Empire? Any suggestions (however messy...) gratefully received!
Oh - and although the keyword is currently active, all you'll get in return for your message (sent at your standard message tarriff) is an SMS response for which you'll be charged 12 UK pence - so don't send anything yet!