Her dip was rewarded with free tickets for the show "Wetten, dass...".
http://en.wikipedia.org/wiki/Wetten%2C_dass..%3F
This show is THE German TV phenomenon, with top ratings for decades, but the translation to British TV didn't go quite as well.
http://en.wikipedia.org/wiki/You_Bet
Maybe it was something to do with the quality of celebrities. In Germany, anyone plugging their film/book/tour/CD is available for Wetten Dass, so the show gets the pick of German/International celebrities. In Britain, they got Radio 1 DJs, Corrie stars and Sally James.
Anyway, back to the cow-shit. Asked what it feels like, she says that it is "Slimy, shitty, I don't know, quite disgusting, but I guess there are worse things."