Hijack Big Brother - Purple Guys Pies

Just saw the end of part of BB (my wife watches it) and Dermot oleary was asking on of the evictees whether to send a guy in a purple suit into the house with a custard pie or a custard pie, so the guy goes in and gets on of the house mates on the shoulder and not sure what happened to other other pie.
Afterwards when it cut to the 'live' feed one of the girls was talking about it, she said when she saw what he had she ran and hid behind a chair to shield her face and if he came near her she would have... and did not finish the sentence.
Come on it's only a custard pie, why are people so scared of having a pie in the face????
Afterwards when it cut to the 'live' feed one of the girls was talking about it, she said when she saw what he had she ran and hid behind a chair to shield her face and if he came near her she would have... and did not finish the sentence.


Come on it's only a custard pie, why are people so scared of having a pie in the face????